On this page, you will find a marketing tip, an article, or a resource that can help you become a better marketer or salesperson. It will change regularly, so be sure to check back often for each new proven technique.

This tip is a sampling from Julie's FREE monthly e-zine, Wassom’s Marketing Wisdom. There are currently two editions of Wassom’s Marketing Wisdom e-zine, one for alpaca breeders and one for early care and education center owners, managers and directors.

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Email Marketing – Getting Your Messages Read

A Sales Tip from Julie Wassom

With the increased use of communication via email, you are likely to receive more and more prospect inquiries in your inbox. Practice these email marketing techniques to help you generate prospect interest and a willingness to continue investigating doing business with you.

• Respond within 24 hours if at all possible. Remember, those who email you after as a result of an Internet search, or after having seen you elsewhere, will most likely be contacting several of your competition, too. If you respond quickly before they become a buyer, your prospect’s impression is that you will also respond quickly when they need support after they have become your customer.

• In your email “From” line, be sure to list a name or email address your prospect will recognize. An address that includes your business name is preferable. Email research firm, DoubleClick, indicates the “From” line has a 64% impact on whether or not your message recipient even opens your email. If they do not, you have lost a premiere marketing opportunity in a nano-second.

• Your email signature is a cost-effective marketing tool. Are you taking advantage of it? Listing your name, business name, contact information, and tagline in your email signature gives message recipients a chance to note and remember you and your business image message every time they receive an email from you. Quick, easy, and cost-effective.

Want more on email marketing? To see how you can get it from Julie’s seminar, Cybersizzle – Website and Email Marketing, click on http://www.juliewassom.com/alpacas%20seminars.htm (Alpaca breeders) or http://www.juliewassom.com/Seminars.htm  (Early care and education professionals).

For more on this and other successful marketing and sales techniques, contact Julie Wassom today.

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