How do you find and draw qualified prospects to your farm until they buy? This seminar answers this question with marketing strategies and tactics alpaca breeders need to create the niche you want for your alpaca business and to draw prospects interested in your alpacas. Learn essential marketing steps that lead to qualified inquiries, how to create the marketing materials that make prospects want to know more, and methods for cost-effectively mixing marketing activities that will help draw hot prospects and repeat customers back to your farm or ranch.

Seven seconds. That’s how long you have to capture the attention of a visitor surfing websites as they investigate becoming an alpaca breeder and choose farms to visit. The impression your website gives visitors will determine whether they stay there and take action, or click off and move on. Does your website merely educate visitors or does it generate inquiries from prospective buyers? What are the secrets to getting the best results from email marketing? How can it more effectively help you market your unique niche and entice prospects to contact you? This seminar highlights the advice of electronic marketing experts and gives you tips on creating “Cybersizzle” for your alpaca business.

From the inquiry call to the end of a farm visit, the impression you make on a prospective alpaca buyer will impact whether or not they decide to buy from you. When presented in 60 - 90 minutes, this seminar focuses on the three key elements in converting more qualified farm visitors into buyers. In the half –day version of this seminar, you’ll learn how to convert inquiry calls or emails into farm visits, techniques for turning farm visits into sales, and follow up techniques that can help you effectively capture the sales your competitors let slip away. If you’re serious about selling your alpacas, this seminar is a must!

Generating good publicity is one of the most cost-effective marketing techniques an alpaca breeder can employ. This seminar explores the specifics of how to generate positive publicity for your farm or fiber store, and how to use that publicity to cost-efficiently increase the reach and frequency of your marketing message. You will learn how to establish a media plan, use the right tools for reaching target audiences through the media, and cultivate good media relations. This program includes select techniques such as how to write and submit a news release, how to submit photos for publication, and how to meet the press.

 

Getting Them to the Farm! –

Secrets to Scheduling More Farm Visits with Alpaca Buyers

Have you ever thought, “If I could just get them to the farm, I could sell them!” Whether prospective buyers contact you via phone, email, or at your event booth, what you say and do makes the difference as to whether or not they end up at your farm as prospective buyers. Learn proven skills to help qualify inquiries, convert interest into desire to buy, follow-up effectively, and successfully schedule farm visits without feeling pushy.

 

Keynote Address

The Squirrel Factor in Alpaca Sales Success

This entertaining talk addresses three marketing and sales traits necessary to become a successful alpaca breeder, all told from the perspective of the well-fed squirrel. Audience members learn business and life-enhancing skills and hear stories of familiar people who have used these traits to succeed.

For a keynote that sizzles, Book Julie, The Alpaca Marketing Lady, today!