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Enrollment Building Success Library

  by Julie Wassom


Subscribe to Julie's FREE e-zine, Wassom's Child Care Marketing Wisdom


I give you the credit for doubling my enrollment. Your tapes and seminars have been the best investment I ever made.

Juanita Hall, Tender Care Learning Center, Meeker, OK


If you are a child care professional who wants to increase enrollment and market your center more successfully, these products are the assistant you have been looking for.  Use these techniques and watch your enrollment GROW!!!


ORDER TODAY - To order online, just click on the Add to Cart buttons below.  To order by mail, fax, phone, email, or standard mail, Click Here for Order Form


                               Program Description      

Basic Techniques for Securing Enrollment  $ 69.00

The newly updated edition of this original gold standard training program contains all the proven skills included in the classic version PLUS the latest techniques and sample dialogues you need to help you generate more enrollment inquiries, convert inquiries to center visits, convert visits into enrollments, follow-up to secure pending enrollments, and efficiently manage your enrollment building responsibilities. Listeners complete written exercises for each skill in the program. A must for new directors, this program is ideal for training groups of managers or for individual center director skill building or reinforcement.

Four Audio CDs

Secrets to Closing and Handling Objections  $ 39.00

This newly updated edition contains all the proven skills in the classic version PLUS the latest secrets and techniques you need for converting more inquiries into enrollments. Includes tips on gaining prospect agreement and desire to buy, six types of closing questions that make asking easy, sample dialogues for handling common and challenging objections with ease, and much more! As you listen and complete the written exercises, you will build skills and confidence to maximize enrollment conversions and increase capacity utilization in your early care and education program.

Two Audio CDs

Making Your Staff Your Marketing Partners $ 39.00

If you want your staff to assist you in enrolling and retaining parents, this is the CD training program for you! It is packed with practical ideas for developing your staff as marketing partners. You will learn how to empower, train, recognize and reward them for marketing they can do easily. They will learn how valuable they are to achieving your center’s capacity goals.


Audio CD


Keys to Marketing A Professional Image $ 39.00

Newly updated, this program contains the latest marketing strategies and techniques you need to create a unique image to brand your company and differentiate it from the competition. Learn how to control prospect perceptions that can win or lose the enrollment, six keys for marketing effectively without ever leaving your center, tips for maximizing website and social media marketing, and seven ways to make community marketing worth your time. Use these techniques to generate qualified inquiries and enrollment conversion opportunities.

Audio CD


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Make Your Good Publicity Work Marketing Magic!    $ 19.00

Did you know good publicity is one of the most cost-effective ways to generate enrollment inquiries? Hear Julie’s presentation live on this CD filled with tips on garnering positive publicity, and using it to extend your marketing dollars both before and after release.

Audio CD


MarketMate $ 20.00

A downloadable collection of essential marketing tools to help you maximize inquiry conversions and market your center’s image to key target audiences. This updated edition includes a prospect profile form, conversion tracking chart, community marketing calendar, and much more to make it easy for you to apply these systems to your early care and education business.

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(A $20.00 Savings!!)                         

$ 205.00



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Want more hands-on training?  Register today for Julie's Child Care Marketing and Enrollment Building Teleseminar, Filled to Capacity – Enrollment Building Made Easy.  To learn more and register now for the next series, click here.




ORDER TODAY  –  To order online, just click on the Add to Cart buttons above.  To order by mail, fax, phone, email, or standard mail, Click Here for Order Form


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 “The techniques you shared increased our enrollment from 73 to 107 children within 90 days!”

Jackie Amos, Neighborhood Kids, Sunrise, Florida


“I started using the telephone closing techniques I learned from you, and within a month, I enrolled over 20 new children!”

Sue  Abrams, Children’s World Learning Ctrs, Fort Collins, Colorado


Subscribe to Julie's FREE e-zine, Wassom's Child Care Marketing Wisdom, by clicking below.



14387 E. Layton Dr. Aurora, CO 80015 julie@juliewassom.com
303.693.2306 www.juliewassom.com Fax 303.617.6422